diff --git a/CLAUDE.md b/CLAUDE.md
index 3b518a9..a51ea40 100644
--- a/CLAUDE.md
+++ b/CLAUDE.md
@@ -140,6 +140,19 @@ When adding new pragmas, add them after the existing ones in `Database::connect(
 
 The middleware stack in `application/routes/mod.rs` applies layers in this order (outermost first): request tracing, cookie parsing, body size limit, security headers (`X-Content-Type-Options`, `X-Frame-Options`, `Referrer-Policy`, `CSP`, `HSTS`), and gzip compression. When adding new middleware, place it in the `ServiceBuilder` chain at the appropriate position.
 
+### Open Graph Meta Tags
+
+Social media preview cards are powered by Open Graph and Twitter Card meta tags in `templates/base.html`. The base template defines default `og:title`, `og:description`, `og:type`, `og:site_name`, and `twitter:card` tags using Askama blocks (`{% block og_title %}`, `{% block og_description %}`).
+
+**Base URL** — `BREWLOG_RP_ORIGIN` is stored at startup via `set_base_url()` in `lib.rs` (a `OnceLock<String>`). Templates access it through the `base_url` field on their template struct, set with `crate::base_url()` in the handler.
+
+**`og:image`** — a static 1200x630 PNG (`static/og-image.png`) served at `/og-image.png` via `include_bytes!()`. Only public shareable pages (home, brew detail, cup detail, stats) include it via `{% block head %}`, since those are the pages social crawlers can access.
+
+**Adding OG tags to a new page:**
+1. Add `pub base_url: &'static str` to the template struct
+2. Set `base_url: crate::base_url()` in the handler
+3. Override `{% block og_title %}`, `{% block og_description %}`, and add `<meta property="og:image" content="{{ base_url }}/og-image.png" />` in `{% block head %}`
+
 ### Repository Pattern
 
 All data access goes through trait-based repositories defined in `domain/repositories.rs`. SQL implementations live in `infrastructure/repositories/`, each using a private `Record` struct with a `to_domain()` method to convert database rows to domain entities. Use typed ID wrappers from `domain/ids.rs` (e.g., `RoastId`, `BagId`) — never raw `i64`.
diff --git a/src/application/routes/app/brews.rs b/src/application/routes/app/brews.rs
index f69f18b..8d11ba7 100644
--- a/src/application/routes/app/brews.rs
+++ b/src/application/routes/app/brews.rs
@@ -48,6 +48,7 @@ pub(crate) async fn brew_detail_page(
         nav_active: "",
         is_authenticated,
         version_info: &crate::VERSION_INFO,
+        base_url: crate::base_url(),
         brew: view,
     };
 
diff --git a/src/application/routes/app/cups.rs b/src/application/routes/app/cups.rs
index 7335831..e0a514e 100644
--- a/src/application/routes/app/cups.rs
+++ b/src/application/routes/app/cups.rs
@@ -53,6 +53,7 @@ pub(crate) async fn cup_detail_page(
         nav_active: "",
         is_authenticated,
         version_info: &crate::VERSION_INFO,
+        base_url: crate::base_url(),
         cup: view,
     };
 
diff --git a/src/application/routes/app/home.rs b/src/application/routes/app/home.rs
index 3108ca8..8e0751f 100644
--- a/src/application/routes/app/home.rs
+++ b/src/application/routes/app/home.rs
@@ -43,6 +43,7 @@ pub(crate) async fn home_page(
         nav_active: "home",
         is_authenticated,
         version_info: &crate::VERSION_INFO,
+        base_url: crate::base_url(),
         recent_brews: content.recent_brews,
         open_bags: content.open_bags,
         recent_events: content.recent_events,
diff --git a/src/application/routes/app/mod.rs b/src/application/routes/app/mod.rs
index 8ed907a..bad1adb 100644
--- a/src/application/routes/app/mod.rs
+++ b/src/application/routes/app/mod.rs
@@ -43,6 +43,7 @@ pub(super) fn router() -> axum::Router<AppState> {
         .route("/components/donut-chart.js", get(donut_chart_js))
         .route("/favicon-light.svg", get(favicon_light))
         .route("/favicon-dark.svg", get(favicon_dark))
+        .route("/og-image.png", get(og_image))
         .route("/health", get(health))
 }
 
@@ -140,6 +141,16 @@ async fn favicon_dark() -> impl IntoResponse {
     )
 }
 
+async fn og_image() -> impl IntoResponse {
+    (
+        [
+            ("content-type", "image/png"),
+            ("cache-control", "public, max-age=604800"),
+        ],
+        include_bytes!("../../../../static/og-image.png").as_slice(),
+    )
+}
+
 async fn health() -> impl IntoResponse {
     ([("content-type", "application/json")], r#"{"status":"ok"}"#)
 }
diff --git a/src/application/routes/app/stats.rs b/src/application/routes/app/stats.rs
index 2f53af3..ace6526 100644
--- a/src/application/routes/app/stats.rs
+++ b/src/application/routes/app/stats.rs
@@ -125,6 +125,7 @@ pub(crate) async fn stats_page(
         nav_active: "stats",
         is_authenticated,
         version_info: &crate::VERSION_INFO,
+        base_url: crate::base_url(),
         active_type: entity_type,
         tabs,
         tab_signal: "_active-tab",
diff --git a/src/lib.rs b/src/lib.rs
index 6ac662d..e27a147 100644
--- a/src/lib.rs
+++ b/src/lib.rs
@@ -1,3 +1,5 @@
+use std::sync::OnceLock;
+
 pub mod application;
 pub mod domain;
 pub mod infrastructure;
@@ -12,3 +14,13 @@ pub const VERSION_INFO: VersionInfo = VersionInfo {
     version: env!("CARGO_PKG_VERSION"),
     commit: env!("GIT_HASH"),
 };
+
+static BASE_URL: OnceLock<String> = OnceLock::new();
+
+pub fn set_base_url(url: String) {
+    let _ = BASE_URL.set(url);
+}
+
+pub fn base_url() -> &'static str {
+    BASE_URL.get().map_or("", std::string::String::as_str)
+}
diff --git a/src/main.rs b/src/main.rs
index 64bcc8b..fab38e9 100644
--- a/src/main.rs
+++ b/src/main.rs
@@ -98,6 +98,8 @@ async fn run_server(command: ServeCommand) -> Result<()> {
         )
     })?;
 
+    brewlog::set_base_url(rp_origin.clone());
+
     let config = ServerConfig {
         bind_address: command.bind_address,
         database_url: command.database_url,
diff --git a/src/presentation/web/templates.rs b/src/presentation/web/templates.rs
index 72bc0fb..da5d3be 100644
--- a/src/presentation/web/templates.rs
+++ b/src/presentation/web/templates.rs
@@ -105,6 +105,7 @@ pub struct HomeTemplate {
     pub nav_active: &'static str,
     pub is_authenticated: bool,
     pub version_info: &'static crate::VersionInfo,
+    pub base_url: &'static str,
 
     pub recent_brews: Vec<BrewView>,
     pub open_bags: Vec<BagView>,
@@ -183,6 +184,7 @@ pub struct StatsPageTemplate {
     pub nav_active: &'static str,
     pub is_authenticated: bool,
     pub version_info: &'static crate::VersionInfo,
+    pub base_url: &'static str,
     pub active_type: String,
     pub tabs: Vec<Tab>,
     pub tab_signal: &'static str,
@@ -214,6 +216,7 @@ pub struct BrewDetailTemplate {
     pub nav_active: &'static str,
     pub is_authenticated: bool,
     pub version_info: &'static crate::VersionInfo,
+    pub base_url: &'static str,
     pub brew: BrewDetailView,
 }
 
@@ -223,6 +226,7 @@ pub struct CupDetailTemplate {
     pub nav_active: &'static str,
     pub is_authenticated: bool,
     pub version_info: &'static crate::VersionInfo,
+    pub base_url: &'static str,
     pub cup: CupDetailView,
 }
 
diff --git a/static/og-image.png b/static/og-image.png
new file mode 100644
index 0000000..f3f1b9f
Binary files /dev/null and b/static/og-image.png differ
diff --git a/templates/base.html b/templates/base.html
index 4d4d899..7923232 100644
--- a/templates/base.html
+++ b/templates/base.html
@@ -7,6 +7,11 @@
       name="description"
       content="{% block description %}Self-hosted coffee logging — track roasters, roasts, bags, brews, and gear.{% endblock %}"
     />
+    <meta property="og:type" content="website" />
+    <meta property="og:site_name" content="Brewlog" />
+    <meta property="og:title" content="{% block og_title %}Brewlog{% endblock %}" />
+    <meta property="og:description" content="{% block og_description %}Self-hosted coffee logging — track roasters, roasts, bags, brews, and gear.{% endblock %}" />
+    <meta name="twitter:card" content="summary_large_image" />
     <title>{% block title %}Brewlog{% endblock %}</title>
     <link rel="stylesheet" href="/styles.css" />
     <link rel="icon" id="favicon" type="image/svg+xml" href="/favicon-light.svg" />
diff --git a/templates/pages/brew.html b/templates/pages/brew.html
index aefc0b6..84504c9 100644
--- a/templates/pages/brew.html
+++ b/templates/pages/brew.html
@@ -2,6 +2,9 @@
 {% import "partials/icons.html" as icons %}
 {% block title %}Brewlog · {{ brew.roast_name }}{% endblock %}
 {% block description %}{{ brew.roast_name }} by {{ brew.roaster_name }} — {{ brew.coffee_weight }} coffee, {{ brew.water_volume }} water.{% endblock %}
+{% block og_title %}{{ brew.roast_name }} — Brewlog{% endblock %}
+{% block og_description %}{{ brew.roast_name }} by {{ brew.roaster_name }} — {{ brew.coffee_weight }} coffee, {{ brew.water_volume }} water.{% endblock %}
+{% block head %}<meta property="og:image" content="{{ base_url }}/og-image.png" />{% endblock %}
 {% block content %}
 <header class="flex items-start justify-between gap-4">
   <div class="flex flex-col gap-2">
diff --git a/templates/pages/cup.html b/templates/pages/cup.html
index 9ee49f8..b147a03 100644
--- a/templates/pages/cup.html
+++ b/templates/pages/cup.html
@@ -2,6 +2,9 @@
 {% import "partials/icons.html" as icons %}
 {% block title %}Brewlog · {{ cup.roast_name }} at {{ cup.cafe_name }}{% endblock %}
 {% block description %}{{ cup.roast_name }} by {{ cup.roaster_name }} at {{ cup.cafe_name }}, {{ cup.cafe_city }}.{% endblock %}
+{% block og_title %}{{ cup.roast_name }} at {{ cup.cafe_name }} — Brewlog{% endblock %}
+{% block og_description %}{{ cup.roast_name }} by {{ cup.roaster_name }} at {{ cup.cafe_name }}, {{ cup.cafe_city }}.{% endblock %}
+{% block head %}<meta property="og:image" content="{{ base_url }}/og-image.png" />{% endblock %}
 {% block content %}
 <header class="flex items-start justify-between gap-4">
   <div class="flex flex-col gap-2">
diff --git a/templates/pages/home.html b/templates/pages/home.html
index 8c28881..ef51c67 100644
--- a/templates/pages/home.html
+++ b/templates/pages/home.html
@@ -1,6 +1,7 @@
 {% extends "base.html" %} {% import "partials/bag_card.html" as bag_card %} {% import
-"partials/brew_card.html" as brew_card %} {% import "partials/icons.html" as icons %} {% block title %}Brewlog{% endblock %} {% block head %} {% if
-is_authenticated %}
+"partials/brew_card.html" as brew_card %} {% import "partials/icons.html" as icons %} {% block title %}Brewlog{% endblock %} {% block head %}
+<meta property="og:image" content="{{ base_url }}/og-image.png" />
+{% if is_authenticated %}
 <script>
   const closeBag = async (bagId, cardEl) => {
     if (!confirm("Close this bag? This will mark it as finished.")) return
diff --git a/templates/pages/stats.html b/templates/pages/stats.html
index 50063a4..a4a129a 100644
--- a/templates/pages/stats.html
+++ b/templates/pages/stats.html
@@ -1,4 +1,7 @@
 {% extends "base.html" %} {% import "partials/icons.html" as icons %} {% import "partials/histogram.html" as histogram %} {% block title %}Brewlog · Stats{% endblock %}
+{% block og_title %}Stats — Brewlog{% endblock %}
+{% block og_description %}Aggregated coffee data across origins, consumption, and brewing.{% endblock %}
+{% block head %}<meta property="og:image" content="{{ base_url }}/og-image.png" />{% endblock %}
 {% block content %}
 <header class="flex flex-col gap-2">
   <div class="flex items-start justify-between gap-4">